We are a family-owned company guided by Christian values, where faith, love, and hard work inspire everything we do. For years, I dreamed of creating my own company, brainstorming ideas and perfecting formulas in my mind—and today, that dream has become a reality. What began as a mother and daughter’s passion—my daughter Nashaly and I—has grown into a mission to create perfect hair care products for every hair type. Our son, Nathan, also plays a role… mostly by sneakily using our products whenever he wants, much to our amusement!

We come from the small town of Dajabón in the Dominican Republic and now live in New York, but our roots and family values remain at the heart of everything we create. Family means everything to us, which is why we formulate our products to be 95% organic, free of salts, parabens, sulfates, and harsh chemicals—so the whole family can enjoy safe, nourishing hair care together.

Every product reflects our belief in quality, integrity, and the joy of family, combining nature’s best ingredients with our dedication to healthy, radiant hair. Because for us, caring for hair isn’t just a routine—it’s a way to bring family closer, one strand at a time.